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Reuters productizes social media through Social Pulse (Nieman Journalism Lab)

Think of Reuters Social Pulse as a social-media weapon for the C-suite set.
That's because the newly debuted dashboard is designed to make the world of
social media less of a shiny toy and more of a daily intelligence tool. Even
as it tries to branch out to reach broader audiences through its news service,
Reuters knows its core market is the business set — managers, officers,
decision makers. Information is the core of Reuters' business (even more so
Thomson Reuters') and Social Pulse their newest attempt at creating a product
that can merge their editorial vision and data proficiency.

Nieman Journalism Lab

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