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Google Knows Best – Page Titles and CTRs (magazine.websiteservices)

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**It wouldn't be outrageous to assert that page titles are the most important
information that most searchers take into consideration when skimming SERPs.
Their significance is underscored by the fact that on all major search
engines, these titles aren't just descriptions but are actually the links that
users click to go to a website.**

With over a decade of SEO practices now under our collective Web belt, website
owners and Internet marketers have come to understand a few key generalities
about what makes a good headline and helps a site stand out amongst its
competitors, and thus, what drives higher click-through rates (CTR). For
example, we know that titles need to be descriptive of the page content; they
need to be unique and not repeated elsewhere on a site; they need to avoid
keyword stuffing, and it doesn't hurt to add some branding, either.

But just because we know about some of these best practices for page-title
generation, that doesn't mean that everyone follows them -- or that they work
in every situation.

Google recently came out and dropped a not-entirely-shocking bombshell:
Sometimes its algorithms may change the page title that webmasters designate
for a ...

magazine.websiteservices