Proper KEYWORD Suggestion – Topping The Google Search Results
If you were setting up an Adwords account and were going to bid on, for example, migraines and you were bidding on the term migraine and you’re showing a physio ad. Google is going to say, well, is that really going to help the user get the best experience? If they want results for migraine possibly, but keyword suggestions like physio is not relevant to migraine.
You wish to think from Google’s viewpoint. Are they thinking that migraine is a term that has relevancy to physio? They’ll probably say no. It is not someone sitting there announcing yes, it’s topical, no it isn’t. It’s a PC and routines, so it’s clearly not so much human interaction.
Would Google penalize this or would they applaud and reward it? So if you’re bidding on the term headache, are they going to penalize you for bidding on headache or are they going to say, congratulations, you are doing the honest thing and reward you? Most likely they’ll penalize you and charge you more as the quality score isn’t going to be there, due to the relevance and so the click through rate. They will up your bids.
Based on some internet marketing reviews, your maximum cost per click may be 50c, you’ll likely pay only 30c a click. That is your maximum bid, it doesn’t mean you may pay that. You may only pay 1c more than the person that is number 2. If number two is only bidding 30c and you’re bidding 50c, they won’t charge you 50c, they will only charge you 31c. It’s all that routine in there.
Folk say, what if I do this, how is this going to work? If you go thru Google Adwords tutorial, there are three inquiries to bear in mind concerning landing page quality, click through rate and importance, that might pretty much answer what will Google do? Google, may it be Google places, is making an attempt to give the user the best experience. Would they reward you and reduce your click through rate by having the best keyphrase in the advert and on the landing page? Naturally they are giving the user a better experience. They will reward you and drop the cost per click. If you are doing something a bit shady, they’ll slap you.
If you, as an example, bid on hotel room reservations as an example and sent traffic to Hampton physio, they’ll cancel that keyword suggestions and say not important. They will let you bid on it for two days and charge you thru the nose for it and then say, sorry, you’re not being relevant at all and just disable the keyword and not allow you to bid on it, or charge you thru the nose and make you pay $5 a click because they don’t think it’s applicable.
AdWords gets traffic to your website quickly and you do not have to stress about and wait for SEO services to occur. It hopefully helps you test things. If you are testing different destination pages and things like that, it’s a great way to fast track it. It is easy to get traffic today for certain keyword suggestions.
Jay D. Miller President & CEO / ZONARE Medical Systems
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