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Promote CPA Websites- Article Marketing and Shrewd KEYWORD Etiquette

Nowadays it's extremely hard to promote CPA websites websites. The field gets more competitive by the year, and this makes distinguishing your practice trickier. One conventional technique for promoting websites is article distribution but many accountants are utilizing this tool poorly, and lots of others are loath to use it at all.

I'm quite certain you've heard of "keywords" at some point. In brief, keywords are the words and phrases that we focus on in content to instruct the search engines what the topic of our article is. You've probably also run into some of the horrendous – and clearly keyword driven – articles online that may have put you off keyword use altogether. This is actually a useful strategy, but you'll get much better long term results if you respect some simple rules of "keyword etiquette".

There's a right way and a wrong way to write an article for on line distribution. Spamming the search engines is a waste of time as any benefit will be very short lived. Let's compare these techniques side by side...

We'll offer two short samples side by side. One will be spam, the other will be a real article meant to offer value to publishing websites. We'll use the "keyphrase" (a keyword using two or more individual keywords is properly called a "keyphrase") "Philadelphia CPA" in this example.

Just Plain Spam

A typical keyword stuffed article might look something like this...

"Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. A Philadelphia CPA is bound to find your Philadelphia CPA needs to be simple to handle. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don't need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.

This is the wrong way to write an article. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.

Search engines can read for context now. They don't understand meaning the way we do, but they can identify the components of a sentence and this paragraph would fire all kinds of warnings...

"This article is obviously full of keywords and trying to attract our attention, so we'll mark it down for that. The article also does not seem to be written for a reader, so that's another few points lost."

What potential clients think:

"Uggh, I hate spammers. This is just useless. I'm outta here. This practice has no respect for me and is making my search for quality content harder. I don't consider this company professional and I am likely to use a different business for my accounting needs."

A Proper Article

"If you are a company looking for a Philadelphia CPA, it's best to be discerning and look around for the firm that'll be most likely to fit your business needs. Finding a good firm does not have to be a chore if you keep these three simple tips in mind:

* A good CPA will offer references. Look for testimonials and the like.
* Experienced firms won't have trouble with estimates. Find a CPA that's willing to let you know how much services will cost up front.
* Your potential CPA should be easy to talk to, "above board" and prepared to show off his or her licensing and other qualifications upon request."

What Search Engines "think:"

"This article is clearly written for a real person to read and includes bullet points and proper information about a real topic. It looks relevant to the keywords in it. Let's give this article full credit."

More importantly, lets look at what an actual person might think if they come across this article...

"OK, maybe this isn't Pulitzer material, but the author is offering me some useful information. This firm cares about it's image. I like these guys. I will read this article and click on the links to this CPA website because I feel I can respect their business."

It's important when article marketing to write quality content that adds actual value to the publishers' websites. Always imagine that a real person is going to read your article. It won't need to be a work of art, it just has to be acceptably instructive. This will make publishers happy by adding a first-rate article to their blog, lure traffic who see it, and improve your position in the search listings.
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